Bandalier began our partnership with a remote executive assistant firm in mid-2020. We knew our team would need to prepare for a unique challenge. Up until this point, our client had grown exclusively through word-of-mouth referrals. With ambitious growth goals looming, they knew it was time to scale up their outbound sales motion. Over the course of our 6-month program, we helped iterate on their best practices and find new opportunities for their team to expand.
Our client was well aware of the potential challenges that they would face while developing their outbound sales motion. Their ideal customer profile was narrow, and the businesses they wanted to connect with were typically small – with budgets to match. Prospecting cold leads was challenging. Furthermore, they needed to connect with high-level employees at those small businesses. Doing all of this at the height of the COVID lockdowns presented additional challenges.