We’ve been (pleasantly!) surprised by the amount of demand we’ve seen for our U.S.-based outsourced inside sales teams from foreign SaaS companies looking to penetrate the U.S. market. 

This case study describes how we connected CrankWheel, a Reykjavik-based software company that has built an innovative video collaboration tool for sales teams, with Lydia, a super talented Binghamton, NY-based inside sales associate.